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Leonor Vaz Pinto
FOUNDER & EXECUTIVE EDITOR
bio
- Cultural Management Post-Graduate Degree, INDEG – IUL (2004).
- Communication Sciences Degree, UNL (Universidade Nova de Lisboa, 1990).
journalism
- Writer at Fortunas&Negócios, a monthly business magazine. Reporting on Management, Business, Careers and Marketing Trends.
Senior editor of the magazine´s premium supplement dedicated to Leisure, Travel, Culture, Arts, Wine and Gastronomy (1995/2002).
- Writer at Sábado, a weekly news magazine. Reporting on National and International Political Affairs, Social Development (1990/1993).
- First prize from the Portuguese Press Club for Economic Journalism Category. Winning article: Business&Politics: Dangerous Connections - Cover of Fortunas&Negócios nº 56, 1996.
- Several published articles as a freelance journalist in diverse Portuguese media (Semanário Económico, Elle, Volta ao Mundo, Máxima Interiores and ELO).
research (1994/95)
Interviews and historical information collected and selected for the following José Freire Antunes books:
- Jorge Jardim, Secret Agent, Bertrand Editora.
- The War in Africa, volume II and Círculo de Leitores, I.
communication consultancy (2004/11)
- Editorial management and content production, brand strategy, media consultancy, public relations and press coverage promotion.
clients
- APCOR/ICEP Portugal - Intercork II (International Cork Campaign II). Research and copywriting for several on- and off-line platforms (books, website, etc.)
- VODAFONE PORTUGAL
Annual Sustainability Reports (2005 e 2006), reviewing content and editing.
Vodafone Portugal Foundation website content producer.
- BRANDKEY - Marketing to Children annual´s seminars media consultant (4º, 5º and 6º).
Editor of the first Portuguese publication concerning branding, advertising and marketing strategies to children: Kids’ Power – The Net Generation in Portugal, Plátano Editora, 2007.
- APAN (Portuguese Advertisers Association) - Editor of MEDIA SMART educational materials, the first national program dedicated to promoting media literacy skills in children.
- DFJ Wines - Press coverage promotion for the launching of new wine labels in the market.
- BRANDKEY DIGITAL - Launching and editor-in-chief of the first seniors’ portal in Portugal.
books
- Grand´Arte – Blending Two Pleasures, Bertrand Editora, December 2008.
- João Freudenthal – MEMORIES – From Prussia to Luanda, Book Experience, May 2013.
Network
- Member of PWN Lisbon, Professional Women´s Network.
- Member of WomenWinWin.com – connecting women&business
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