​communicating across multi-platforms

 

As a communication strategy applied to a brand experience, storytelling provides not only fictional innovation – an experience/story/aspiration with which the reader/consumer becomes sensorially and emotionally involved – as well as representing a functional innovation through distributing the content across new means of interactive devices such as the web, apps for tablets, enhanced ebooks, etcetera.

This correspondingly requires the core concept and the content established for each brand story – the concept, layout, text, images – to be communicated down other channels such as the Internet, Youtube, tablets, smartphones, TV, merchandising, etcetera...

 

 

 

 

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LISBON DISTRICTS COLLECTION

 

 

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Four distinctive and unpublished brand stories sustaining a new concept - Lisbon Districts – through creating an identity/brand for each district, based upon its respective historical and heritage assets, fostering their reputation in individual terms while simultaneously promoting an innovative tourism service able to strengthen the Lisbon brand.

 

App mobile FYND _ LISBON DISTRICTS

Definition of the concept and the contents and presented as a collection on another communication platform – FYND _ LISBON DISTRICTS – a smartphone application that traces the routes referred to in each title and making the city far more user friendly.

 

 

 

 

 

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FYND BRAND

 

 

 

The Fynd_BRAND is a geo-referenced app mobile developed by FYND&GO(www.fyndandgo.com) which provides details on the sales outlets for every kind of branded products and services and wherever you are in the world, from Brazil to China.